PSA Interviews & Media Coverage – 2020

Visual Capitalist

23rd November 2020
Omri Wallach

50 Years of Gaming History, by Revenue Stream (1970-2020)

Every year it feels like the gaming industry sees the same stories—record sales, unfathomable market reach, and questions of how much higher the market can go.
We’re already far past the point of gaming being the biggest earning media sector, with an estimated $165 billion revenue generated in 2020.
But as our graphic above helps illustrate, it’s important to break down shifting growth within the market. Research from Pelham Smithers shows that while the tidal wave of gaming has only continued to swell, the driving factors have shifted over the course of gaming history….

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SP Global

21 September 2020
Peter Murphy

Toyota plots late arrival to electric vehicle party

….as momentum builds behind BEVs with each passing year and Tesla Inc.’s rapidly improving fortunes unsettle rival automakers, Toyota’s patient strategy brings both potential risks and rewards.
“The jury is still out concerning whether it is vital for traditional automakers to create a large EV market presence as quickly as possible, or whether a more cautious approach will pay out in the end,” said Julie Boote, analyst at Pelham Smithers Associates Ltd, in a research note…..

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SP Global

20 May 2020
Darragh Riordan & Chris Hudgins

Nissan seeks to arrest decline with new midterm strategy

….Nissan’s focus on compact cars at a time when SUVs have surged in popularity, its heavy discounting and “quantity over quality” approach in the U.S. and capital misallocation in emerging markets are among the factors contributing to the company facing a fourth consecutive year of operating profit margin decline, Julie Boote, analyst at Pelham Smithers Associates, wrote in an April 14 research note…..

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Financial Times

20 May 2020

Sony ramps up VR efforts as demand for virtual events surges

“…Pelham Smithers, an independent analyst, said VR would be “a necessary but not sufficient” condition for the success of its new console.
“Sony will be looking for every advantage over Microsoft later this year, and it makes sense to push an area like VR where they have a significant advantage over the competition,” he said.
Still, the biggest factor for the sales of PS5, say analysts, will be its price, which Sony has yet to unveil….

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